Will Social Media Platforms Steal More eCommerce Market Share?
With "live stream shopping" gaining traction in Asia, U.S. social media giants could amass sizable eCommerce footholds if the trend evolves
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Iceland’s long-running trial of a 4-day work week was an “overwhelming success” as zero productivity was lost and pay remained the same
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Neighborhood community platform Nextdoor will go public in a $4.3B SPAC deal, as the CEO eyes ambitious expansion
Russia’s wealth fund officially cut its U.S. dollar position to zero
Shares of Chinese ride-hailing company Didi ($DIDI) plunged 20% today as China’s government vows to restrict downloads during a cybersecurity investigation
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Goldman Sachs upgraded American Express ($AMEX) with a buy rating → sees over 30% upside
Citigroup downgraded Domino’s Pizza ($DPZ) citing full valuation after its recent price surge
Thought of the Day
We’ve previously discussed how machine learning + stronger algorithms are hyper-personalizing consumer shopping experiences
In a similar vein, another eCommerce evolution worth noting is live commerce, or live stream shopping → currently very popular in Asia but has yet to gain real traction in the West
Live commerce refers to the combination of live streaming and online shopping, allowing influencers to demo products while viewers interact and buy in real-time
By presenting more product information through an additional level of intimacy and immediacy, live commerce appears to have huge potential in the digital ad realm
For example, AliExpress LIVE reported a conversion rate of 320K goods added to the cart per 1M views
While traditional retail and eCommerce players like Amazon and Kohl’s have explored live commerce integrations, social media platforms like TikTok, Instagram, and YouTube may be better positioned
The success of live commerce is heavily predicated on the influencer hosting the session, and these platforms host robust influencer networks and millions of loyal, under-monitized followers
And while live commerce has taken off in certain regions, only 26% of purchasing decisions in the U.S. are based on influencer recommendations
This compares to 44% with respect to Generation Z (Kantar Research), a demographic with less disposable income accounting for a smaller % of eCommerce sales
Though as these younger generations age, live commerce may become even more feasible and social media platforms will have a real shot at stealing eCommerce market share from Amazon and other big players assuming the tech giants refuse to collaborate!
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