Insight Into a Rising Online Retailer
Tuesday, December 8th
Stocks Rise on Positive Input by FDA on Pfizer Vaccine
Dow: +0.35% | Nasdaq: +0.50% | S&P: +0.28%
Catch Up Quick
The Afternoon Audit is now officially a Substack publication :)
Apple announces AirPods Max over-ear headphones starting at $549
Health and Human Services Secretary Alex Azar expects society to “return to normalcy” in 2021
Online personal styling tool Stich Fix ($SFIX) rockets +40% after earnings beat
Calm, a San Francisco-based guided meditation platform, raised $75M in Series C funding at a $2B valuation
U.S. consumer borrowing rose by less than expected in October while credit card debt outstanding hit a three-year low
China's November trade balance was a surplus of $75B, a staggering $22B larger than forecasted
A second U.S. judge blocked the Commerce Department from imposing restrictions on TikTok
BlackRock raised equities to overweight (a bullish indication) from neutral, on a six-to-twelve-month basis
Retailer Francesca’s plans to shut another 97 stores after filing for bankruptcy
Airbnb is raising the price range on its IPO to between $56 and $60 a share, from $44 to $50, implying a ~$42B valuation
Cisco ($CSCO) acquired Slido, a Slovakian interaction platform for online conference speakers and audiences
U.S. lawmakers expect to pass a one-week spending bill soon that would keep the government funded through December 18th
Bob Dylan sold his publishing catalog to Universal Music Publishing Group
Thought of the Day
Recently, discount online marketplace Wish filed to go public with plans to price shares between $22 and $24, implying a ~$14B valuation on the upper end
As we’ve discussed previously, eCommerce is flourishing amongst the pandemic-induced brick & mortar apocalypse
However, a positive industry outlook from a top down investing perspective doesn’t render all incumbents attractive
In order to compete with the scale economics of larger eCommerce players, Wish relies on China, where 87% of their merchants are based
Thus, Wish doesn’t operate within much of an economic moat given it doesn’t have protected access to any of its manufacturers
This is troublesome given its core value proposition is price, which becomes unsustainable if manufacturing and supply chains are less embedded in the value chain
Furthermore, tensions between the U.S. & China pose extreme risk in disrupting Wish’s Chinese reliant business model that has allowed them to undercut competitors
Look no further than earlier this year when the Universal Postal Nation cut a subsidy that enabled low weight goods shipped from China to the U.S. to cost less than if they were to ship within the U.S., increasing international shipping costs by ~80% virtually overnight
A look into Wish’s P&L reveals that over the past 4 years their sales and marketing expenses averaged 81% of revenue and 104% of gross profit
Meaning that currently, every $1 spent on marketing returns $1.23 in revenue but only $0.96 in gross profit
This is significantly lower than comparables (Amazon does >$4.30 in revenue for every $1 in marketing), signaling a potential reliance on inorganic growth strategies that are 1) difficult to scale and 2) likely EPS dilutive given current valuations of relevant targets
The Bottom Lines
With both tech IPOs and eCommerce red-hot, there likely isn’t a better time for Wish to raise money from public markets
However, be skeptical about its ability to grow into its hefty valuation over the long-term
While a Biden Administration is scheduled to ease tensions with the East, its fashion for achieving a competitive advantage will be extremely tough to scale while simultaneously competing with the legendary scale economics of Amazon, among others
Create your profile
Only paid subscribers can comment on this post
Check your email
For your security, we need to re-authenticate you.
Click the link we sent to , or click here to sign in.