Are Ad-Based Revenue Models Already Becoming Obsolete?
April 6th, 2021 (67 Second Read)
Stocks Fall Modestly in Slowest Day of 2021
Dow: -0.29% | Nasdaq: -0.05% | S&P: -0.10%
Catch Up Quick
Consumers across the globe spent $900B more online in 2020 versus the prior two-year trend (Mastercard)
GM shares ($GM) hit record on plans for electric Chevy Silverado pickup
Biden is expected to give all U.S. adults access to vaccines by April 19th
Morgan Stanley dumped $5B in Archegos stocks the night before massive fire sale → Credit Suisse lost $4.7B on the hedge fund meltdown
Both Gamestop ($GME) and AMC ($AMC) are looking to raise capital via upcoming equity offerings
Clubhouse launched in-app payments powered by Stripe allowing creators to monetize conversations
The Supreme Court sided with Google in longstanding dispute with Oracle over API copyright claims
The global cryptocurrency market capitalization hit a record $2T
Beijing introduced the digital Yuan, its first government-sponsored cryptocurrency
The U.S. may boycott the 2022 Winter Olympics in China
Service sector sentiment surged to a record high in March
Sarcos Robotics, a developer of robotic exoskeletons, agreed to go public at a $1.3B valuation via acquisition by Rotor Acquisition (SPAC)
Thought of the Day
Recently, Twitter ($TWTR) confirmed consideration of a subscription model in an attempt to diversify revenues away from volatile third party advertisements
Twitter isn’t alone here, among an exponential increase in content creation marketplaces, such as Patreon, Twitch, OnlyFans, Cameo, Clubhouse, and Substack (which powers this newsletter)
Historically, the contract between users and tech enabled marketplaces / social networks has been → users provide content, platforms provide distribution
This new trend implies another layer → direct monetization for creators, allowing them to transcend ad-based revenue models by successfully monetizing user bases without the use of third party advertisements
Previously, most big tech revenue models were binary → either 1) paid subscriptions that give users access to an entire content suite (Netflix) or 2) free platforms in which networking mathematics allow content suites to be ad-supported (Facebook)
However this next generation of internet startups has successfully landed a hybrid model
Today, content is created by users (Facebook) and deployed across networks while monetized via a subscription (Netflix), lending access to recurring revenue / semi-predictable payments
The Bottom Line
While a Patreon or Clubhouse might not seem like a direct competitor to a Facebook or Netflix, at the end of the day, these companies are all competing for the same finite resource → the attention span of consumers!
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