Marketing Volatility is Coming | Start-Up Layoffs Continue

The Afternoon Audit
4.9.2020

Market Slowly Climbs Higher, but Indicator Show Volatility is Coming
Today in the Market
US equities finish in the green represented by major indices
DOW +1.22% | NASDAQ +0.77% | S&P 500 +1.45%
Volatility in on the Horizon
After digesting many credible opinions, the outlook at the market appears to be very two-sided
Jim Paulsen, Chief Investment Strategist at Leuthold Group, mentioned that the rebound from this recession could come at "warp speed", matching the historically steep sell-off
On the flipside, damage from the pandemic and economic effects of the quarantine guidelines had been hard to accurately gauge, as the recent rally has been backed by dangerously small amounts of positive economic data (see yesterday's post below)
Looking Ahead
As bullish investors have begun to buy again while bears argue a very ugly worse-case scenario, this discrepancy implies volatility will come
COVID-19 Pandemic Investment Outlook Update
Start-Up Layoffs
Younger companies continue to downsize and reduce expenses as they worry the demand for their products and services will not resurface in the short-term
Among those making cuts are:
SpotHero (public parking)
Thumbtack (small business marketplace)
AngelList (jobs board)
ZipRecruiter (jobs marketplace)
EZCater (corporate catering)
Eden (office management)
Kabbage (small business lending)
Away (luggage maker)
Toast (restaurant tech)
Why it Matters
Small businesses are important, employing almost half the nation's workforce, which explains their status as a target for government stimulus spending
Due to lack of scale economics, business uncertainty, unstable / negative cash flows, and high pressure from investors, they are often the first to go under in market downturns
Small business constitutes an adequate sample size to be reflective of the broader economy
What it Indicates
These layoffs give insight to which sectors are being hit the hardest
transportation, restaurants, hiring platforms, etc
Other notables:
retail vendors offering large items, such as furniture, among others, will be hit hard due to particularly high shipping costs e-commerce environments will require
the government aid could put small business lenders out entirely out of business
small company failure will leave any unfilled holes for similar players to take advantage of once things return to normal
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